The procurement of WhatsApp by Facebook for $19 billion created rather a hullabaloo in the tech sector. Since the offer has actually gone through - after getting authorization from the European Payment and also the FTC - everybody is anticipating the adjustments that Facebook may make to the whatsapp marketing strategy.
While privacy delicate users might be apprehensive about any prospective modifications, it is unavoidable that Facebook will certainly have some strategies in mind to produce earnings from the acquisition. Although the company introduced that VoIP features would introduce in the 2nd quarter of 2014, it missed the target date. Even though Apple and Google have actually beaten it to the strike with VoIP, there is no doubt that WhatsApp will still launch VoIP calling at some time in the future.
Currently, messages on the WhatsApp platform are limited to registered users only. When VoIP calling is presented, the firm may provide packages of messages or minutes to enable conversations with non-WhatsApp individuals too. With millions of customers sending billions of messages, such an action would certainly bolster market share and settle WhatsApp's placement as one of the most popular messaging app across multiple markets.
Although WhatsApp has actually always maintained that it will stay an interaction system and not a material circulation one, Facebook may intend to integrate repayments within the service. Rivals like Kakao Talk and WeChat produce profits by marketing stickers as well as various other micro-transaction payment models. Facebook might soon provide this feature for WhatsApp users also.
Past such conventional service models, Facebook might have plans to position WhatsApp as an MVNO. What would certainly that require? WhatsApp has actually already experimented with this alternative in Germany by partnering with E-Plus, a mobile driver. E-Plus and WhatsApp have actually released a pre paid Sim card with WhatsApp branding which includes unlimited messages through the service. Users do not have to spend for WhatsApp data use and also can send messages even if they have no calling credit left. In return, E-Plus would certainly benefit by bring in customers from competing service providers.
Even though margins are razor thin for MVNOs, WhatsApp can take advantage of such partnerships to join brand-new users and grow faster than the competitors. This could be particularly helpful for Facebook in markets where it has actually seen slow development such as in Germany or among younger and also more personal privacy aware consumers. More info read this article
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